Research Article
Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
Table 4
Valuation of
with a scale of 1–9.
| | Scale | Importance level |
| | 1 | Reputation indicator Xi is as important as Xj | | 3 | Reputation indicator Xi is slightly more important than Xj | | 5 | Reputation indicator Xi is obviously more important than Xj | | 7 | Reputation indicator Xi is strongly more important than Xj | | 9 | Reputation indicator Xi is far more important than Xj | | 2, 4, 6, 8 | Between two importance levels | | Reciprocal | If indicator Xi compares with Xj, the scale |
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