Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

Table 7

Test results on online marketing performance evaluation model.

Index	Parameter estimation		Convergent validity
	Nonstandardized factor loading	Square root of mean sum of square for approximate residuals (SRMSSAR)	Standardized factor loading	Square of multivariate correlation coefficient	Composite reliability	Average variance extracted (AVE)
MP111	0.892	0.095	0.635	0.452	0.782	0.551
MP112	0.965	0.092	0.782	0.633
MP113	1		0.765	0.515
MP114	0.831	0.075	0.672	0.446
MP121	1.052	0.082	0.803	0.649	0.832	0.571
MP122	1		0.805	0.657
MP123	0.835	0.063	0.741	0.578