Research Article
Incentive and Coordination in the Two-Sided Market: Evidence from the P2P Lending Market
| Parameter | Define |
| | Investor | | Borrower | | The real interest rate of investor from borrower | | The nominal interest rate for an investor to invest in borrower priced by the platform | | The biding amount of investor investing in borrower | | The number of borrowers invested by investor | | The platform’s service fee rate | | The return of investor by investing in borrowers | | The service fee charged by the platform to investor | | An amount of the coupon strategy | | The utility of borrower | | The number of investors who invest in borrower | | The expenditure of borrower | | The investment intention of investor who invests in borrower | | The average investment of investors | | The average service of investors | | The average expenditure of borrowers | | The platform cost | | The average utility of borrowers | | The number of borrowers and investors, respectively | | The average benefit of investors from borrowers | | The platform’s costs of providing coupons | | The return of investors by investing in borrowers when the platform has the largest number of borrowers |
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