Incentive and Coordination in the Two-Sided Market: Evidence from the P2P Lending Market

Table 11

The difference of participants between experimental group and control group under coupon strategy.

	Control		Treat		Difference		DID
	(1)	(2)	(3)	(4)	(5) = (2)−(1)	(6) = (4)−(3)	(7) = (6)−(5)
Lender	9.813	9.921	9.606	10.393	0.108	0.786	0.678
					(0.480)	(4.04)	(2.50)
Borrower	5.853	6.369	6.020	6.782	0.516	0.762	0.108
					(2.76)	(2.43)	(2.61)

Note. The Control group is that the day of the participants not affected by the coupon strategy, and the Treat group is that the day of the participants affected by the coupon strategy. statistics are given in parentheses. <0.01, <0.05, and <0.1.