Distribution Service Competition with the Consideration of Different Consumer Behaviors

Table 1

Notations for the model.

Symbol	Descriptions
α	Consumers’ price sensitivity
β	Consumers’ service sensitivity
θ	The customers’ acceptance of TPL
Ν	Consumer valuation
W	Cost price shall be paid to the TPL supplier
Η	Firm’s demand sensitivities to its cross price
	A price set of firms (decision variable)
	Logistics service level
	Firm’s profits
	Consumer utility
	Demand of consumers
	Basic market demand