Research Article
Sustainable Competitive Advantage through Corporate Social Responsibility (CSR) and Green Behavior Strategies
Table 1
Construct reliability and validity.
| Constructs | Loadings range | Cronbach’s α | Composite reliability | Average variance extracted (AVE) |
| Corporate social responsibility (CSR) | 0.831–0.895 | 0.922 | 0.941 | 0.763 | Green behavior (GB) | 0.697–0.907 | 0.890 | 0.921 | 0.700 | Firm performance (FP) | 0.608–0.830 | 0.873 | 0.901 | 0.536 |
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