Research Article

Sustainable Competitive Advantage through Corporate Social Responsibility (CSR) and Green Behavior Strategies

Table 1

Construct reliability and validity.

ConstructsLoadings rangeCronbach’s αComposite reliabilityAverage variance extracted (AVE)

Corporate social responsibility (CSR)0.831–0.8950.9220.9410.763
Green behavior (GB)0.697–0.9070.8900.9210.700
Firm performance (FP)0.608–0.8300.8730.9010.536