Green Product Pricing and Purchasing Strategies in a Two-Period Supply Chain considering Altruistic Preferences

Table 1

Notations.

Respectively
Supply chain
	The market size
	The sensitivity of consumers to price
	The sensitivity of consumers to the greening level
	The greening level of products
	The altruistic preference of the retailer
	The altruistic preference of the manufacturer
	The investment sensitivity of the green manufacturer to MIGPs
	The unit inventory holding cost
	The total profit of the green supply chain
Manufacture
	The unit wholesale price in period ,
	The total profit of the manufacture
	The utility of the manufacture
Retailer
	The unit selling price in period ,
	The selling quantity of the retailer in period ,
	The ordering quantity of the retailer in period ,
	The quantity of items which carried over the period 1 to period 2
	The total profit of the retailer
	The utility of the retailer
Superscript
	The manufacturer’s behavioral preference , where represents rational, represents altruistic the retailer’s behavioural preference whether to hold strategic inventory , represents holding strategic inventory, represents no strategic inventory. For example, “ARI” means an altruistic manufacturer and a rational retailer in a two-period supply chain for MIGPs, and the retailer holds strategic inventory.