The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr class="thead"><td class="align_left">X2/df</td><td class="align_center">RMSEA</td><td class="align_center">GFI</td><td class="align_center">NFI</td><td class="align_center">CFI</td><td class="align_center">IFI</td><td class="align_center">TLI</td></tr><tr><td class="thead-hr" colspan="7"><hr/></td></tr><tr><td class="align_left">2.588</td><td class="align_center">0.062</td><td class="align_center">0.881</td><td class="align_center">0.939</td><td class="align_center">0.961</td><td class="align_center">0.962</td><td class="align_center">0.956</td></tr><tr class="table-tr"><td colspan="7"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Discrete Dynamics in Nature and Society

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Table 3

Table 3: The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash 