Impact of Corporate Social Responsibility on Operations of a Live-Streaming Supply Chain

Table 1

Parameters and decision variables.

Notations	Definition
	Consumers’ willingness to pay for products
	Pit fee paid by the brand owner to live streamer
	Consumer’s channel acceptance of LC
	Degree of the flow effect spillover effect
	The flow effect of the live streamer
	Coefficient of CSR
	The demand for RC/LC
	Unit wholesale price of RC
	Unit retail price of RC/LC
	Unit commission fee paid by the brand owner to live streamer
	Pure profit of LSC members in model , and
	Total profit of the decision maker in model ,
	Consumer surplus in model ,