Research Article

Impact of Corporate Social Responsibility on Operations of a Live-Streaming Supply Chain

Table 6

CSR strategies of several beauty brands.

BrandsCSR strategies

Estée LauderCarry out the “origins return to green source packaging recycling” project

L’Oreal ParisLaunch of product environmental impact information and rating system (PIL)
Allocate 100 million euros for restoring ecosystems and developing a circular economy

Perfect DiaryCooperate with SEE foundation to protect endangered animal—red-crowned crane

OriginsCollaborate with climate organizations to launch the “China ecological forest planting” project

ProyaProya rinsing-free hands sanitizer and alcohol disinfectant spray were designed during the epidemic
The 3R principles in packaging design include reduce, replace, and recycle