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Marketing of MI-containing pediatric products |
Brand | Product | Marketing phrase(s) on product label |
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Huggies | Natural care baby wipes | “Hypoallergenic" |
| One & done refreshing baby wipes | “Alcohol-free, gentle ingredients" |
| Simply clean baby wipes | “Alcohol-free, gentle ingredients" |
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Nice-Pak Products | Baby wipes | “Hypoallergenic, alcohol-free" |
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Parent's Choice | Fragrance-free baby wipes | “Hypoallergenic with aloe" |
| Fresh scent baby wipes | “Hypoallergenic with aloe" |
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Rockline Inc. | Pure ’n Gentle antibacterial hand wipes | “Hypoallergenic & alcohol-free with natural aloe & vitamin E" |
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Equate | Antibacterial hand wipes | “Hypoallergenic, with vitamin E & aloe" |
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Galvin & Galvin London Kids | Dubble trubble 2-in-1 shampoo & body wash | “Certified organic" |
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Suave | Kids body wash | “Dermatologist-tested, gentle, tear-free, dye-free" |
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Sanrio | Hello Kitty bubble bath | “Tear-free, gentle, hypoallergenic formula" |
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Neutrogena | Pure & free baby sunscreen SPF 60+ | “100% naturally sourced sunscreen ingredients, #1 dermatologist-recommended suncare" |
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