Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey

Table 5

Strategies cited by respondents for globalization of the Korean herbal market.

Manufacturers	Company no.	Establishment of overseas branches	Financial support	Improvement of intellectual property rights protection	Participation in international events	Assistance with foreign market surveys	Connections with overseas buyers	Seeking business partners	Acquiring foreign market information	Providing standard document templates	Assistance with document translation	Other
Dietary supplement manufacturing group
Ginseng product manufacturers	186	31 (16.9)	57 (30.5)	3 (1.7)	16 (8.5)	66 (35.6)	13 (6.8)	110 (59.3)	38 (20.3)	6 (3.4)	3 (1.7)	6 (3.4)
Herbal drink manufacturers	108	29 (27.0)	38 (35.1)	3 (2.7)	17 (16.2)	6 (5.4)	20 (18.9)	44 (40.5)	12 (10.8)	6 (5.4)	6 (5.4)	6 (5.4)
Herb extract manufacturers	64	8 (12.5)	32 (50.0)	8 (12.5)	8 (12.5)	16 (25.0)	0 (0.0)	8 (12.5)	8 (12.5)	16 (25.0)	0 (0.0)	0 (0.0)
Herbal medicine manufacturing group
Traditional herbal medicine manufacturers	111	12 (11.1)	37 (33.3)	12 (11.1)	12 (11.1)	0 (0.0)	37 (33.3)	49 (44.4)	37 (33.3)	0 (0.0)	12 (11.1)	0 (0.0)
Conventional herbal medicine manufacturers	12	0 (0.0)	5 (40.0)	2 (20.0)	0 (0.0)	7 (60.0)	0 (0.0)	5 (40.0)	0 (0.0)	0 (0.0)	0 (0.0)	0 (0.0)
Personal care product manufacturing group
Herbal cosmetics manufacturers	65	6 (9.1)	12 (18.2)	6 (9.1)	18 (27.3)	0 (0.0)	18 (27.3)	18 (27.3)	19 (29.3)	6 (9.1)	0 (0.0)	0 (0.0)
Herbal sanitizer manufacturers	21	0 (0.0)	0 (0.0)	0 (0.0)	21 (100.0)	0 (0.0)	0 (0.0)	11 (50.0)	0 (0.0)	0 (0.0)	0 (0.0)	0 (0.0)

Note. The questions allowed for multiple answers. The values are the numbers (percentages) of participants.