Supply-Side Practices and Constraints of the Kola Nut (Cola nitida (Vent) Schott. and Endl.) Value Chain in Ghana: A Descriptive Evidence

Table 12

Kola nut colour preference and reasons.

Nut colour	Red	White	Both (red and white)	Total
Percentage (N = 400)	40.3	41.5	18.3	100
Reasons	Frequencies
Withstand diverse conditions during transportation	108	1	1	110
Preference by international customers	44	87	36	167
Tastes better	25	38	3	66
Bigger in sizes	2	30	1	33
Longer shelf life	119	1	4	124
Readily/most available	26	74	7	107
High market value/price when exported	42	0	1	43
Medicinal	4	0	0	4
Total N (multiple responses)	155	151	44	350