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International Journal of Computer Games Technology
Volume 2012, Article ID 640725, 10 pages
Research Article

Analysis of Motivational Elements of Social Games: A Puzzle Match 3-Games Study Case

Computer Sciences Department, State University of Londrina, Londrina, PR 86051-980, Brazil

Received 27 August 2012; Revised 30 November 2012; Accepted 14 December 2012

Academic Editor: Daniel Thalmann

Copyright © 2012 Marcel Toshio Omori and Alan Salvany Felinto. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The main motivational elements of the social network sites and the social network games will be shown according to studies already existent in the literature, highlighting the elements which motivate the players the most to play social Match 3-type games. Seven games have been analyzed: Diamond Dash, Collapse!Blast, Mystic Ice Blast, Bricks Breaking, Plock, Gem Clix, and Blast!. The results showed that asynchronous time, activities publishing, rewarding system, competition, and social status are the elements which motivate and stimulate the most the players to play.