The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game

Table 2

Representative statements of six value systems, from survey question of CultureView.

What matters most to me…
Value systems	Representative statement	1	2	3	4	5	6	7
Purple	Be Safe by staying close to friends and family
Red	Be Strong by taking charge and calling the shots
Blue	Be Dependable by doing what is right and responsible
Orange	Be Successful by setting goals and getting ahead
Green	Be Sensitive by experiencing feelings and promoting harmony
Yellow	Be Authentic by integrating natural functions and flows