Engagement in Games: Developing an Instrument to Measure Consumer Videogame Engagement and Its Validation

Table 1

Demographic profile of respondents.

	Sample 1 (), % EFA	Sample 2 (), % CFA
Gender
Male	55.1	63.3
Female	44.9	36.7
Age (years)
15-16	0	1.1
17-18	16.2	19.6
19	83.8	79.3
Ethnicity
Malay	88.2	38.1
Chinese	10.3	50.0
Indian	1.5	11.9
Education
Secondary school student	3	11.5
Diploma/foundation student	109	28.9
Fresh undergraduate student	24	59.6
Frequency of videogame play
Everyday	33.1	39.6
Once a week	19.1	20.4
A few times a week	47.8	40.0
Average daily hours of videogame play
1–4 hrs/daily	66.9	71.5
Above 4–8 hrs/daily	30.1	24.1
Above 8–12 hrs/daily	2.2	2.6
More than 12 hrs/daily	.7	1.9
Answers generated in multiple response setting (percent of cases means each percentage is out of 100)
Most genre of videogames played
Action	68.4	64.4
Adventure	64.0	60.4
Arcade	39.7	30.7
Shooter	58.1	54.8
Role-playing	39.7	47.0
Fighting	55.9	47.0
Strategy	60.3	58.1
Sports game	45.6	34.8
Racing	60.3	45.2
Casual	22.1	22.6
Children’ entertainment	14.0	11.1
Family entertainment	22.8	14.8
Flight	14.0	14.4
Other videogames/genre	8.1	6.7
Most common platform for videogame players
Personal computer	81.6	78.5
Dedicated gaming console	43.4	23.7
Smartphone	70.6	66.7
Wireless device	20.6	22.6
Dedicated handheld device	8.1	8.1
Others	.7	0