Research Article
Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
Table 1
Participant characteristics.
| Variable | Category | Number | Percent |
| Gender | Male | 345 | 37.2 | Female | 598 | 62.8 | Total | 951 | 100 |
| Age (years) | <18 | 10 | 1.1 | 18–23 | 392 | 41.2 | 24–33 | 394 | 41.4 | 34–49 | 138 | 14.5 | 50+ | 18 | 1.9 | Total | 952 | 100 |
| Education level | High school or less | 96 | 10.1 | Diploma degree (institution) | 104 | 10.9 | Bachelor’s degree | 544 | 57.1 | Postgraduate degree | 208 | 21.8 | Total | 952 | 100 |
| Monthly income (USD) | <500 | 122 | 12.8 | 500–1,000 | 256 | 26.9 | 1,001–1500 | 178 | 18.7 | 1,501–2,500 | 184 | 19.3 | 2,501–3,999 | 126 | 13.2 | 4,000+ | 86 | 9 | Total | 952 | 100 |
| Number of yearly dental visits | 1-2 | 572 | 60.1 | 3–6 | 238 | 25 | 7+ | 142 | 14.9 | Total | 952 | 100 |
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Source: SPSS AMOS 26.
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