Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr class="thead"><td class="align_left"></td><td class="align_center">Brand experience</td><td class="align_center">Brand authenticity</td><td class="align_center">Customer loyalty</td></tr><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr><td class="align_left">Brand experience</td><td class="align_left"></td><td class="align_left"></td><td class="align_left"></td></tr><tr><td class="align_left">Brand authenticity</td><td class="align_center">0.849</td><td class="align_left"></td><td class="align_left"></td></tr><tr><td class="align_left">Customer loyalty</td><td class="align_center">0.828</td><td class="align_center">0.815</td><td class="align_left"></td></tr><tr class="table-tr"><td colspan="4"><hr class="tbody-hr"/></td></tr></table></td></tr><tr class="table-fn"><td><div>Source: SPSS AMOS 26.<br/></div></td></tr></table>

International Journal of Dentistry

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Table 3

Table 3: Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity 