Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

Table 5

Structural equation modeling regression weights.

Model			Estimate	S.E.	C.R.	p	Effect	R^2
Customer loyalty		Sensory experience	−0.034	0.025	−1.373	0.170	−0.045	—
Customer loyalty		Affective experience	0.155	0.038	4.116		0.187	—
Customer loyalty		Cognitive experience	0.115	0.029	3.905		0.131	—
Customer loyalty		Behavioral experience	0.132	0.028	4.635		0.151	—
Customer loyalty		Brand experience	0.571	0.120	4.754		0.293	0.716

Source: SPSS AMOS 26.