Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

Table 6

Structural equation modeling regression weights for the mediating effect of perceived brand authenticity.

Model			Estimate	S.E.	C.R.	p	Effect	R^2
Perceived brand authenticity		Brand experience	1.368	0.114	12.021		0.838	0.701
Customer loyalty		Brand experience	0.571	0.120	4.754		0.293	0.716
Customer loyalty		Perceived brand authenticity	0.794	0.076	10.451		0.664	—
Customer loyalty perceived brand authenticity brand experience			—	—	—	—	0.556	0.852

Note: S.E. = standard errors of the regression weights, C.R. = critical ratio, p = p-value. Source: SPSS AMOS 26.