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Journal of Addiction
Volume 2016, Article ID 4731571, 9 pages
Research Article

The Impact of an Implementation Project on Primary Care Staff Perceptions of Delivering Brief Alcohol Advice

1Unit of Social Medicine, University of Gothenburg, 405 30 Gothenburg, Sweden
2Department of Medical Specialist and Department of Medical and Health Sciences, Linköping University, 581 83 Motala, Sweden
3Department of Medical and Health Sciences, Linköping University, 581 83 Linköping, Sweden

Received 18 April 2016; Revised 2 June 2016; Accepted 5 June 2016

Academic Editor: Gallus Bischof

Copyright © 2016 Hanna Reinholdz et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Objective. To explore how the perceptions and experiences of working with risky drinkers change over time among primary health care staff during a systematic implementation project. Methods. Qualitative focus group interviews took place before and after the implementation of the project. Results. The staff displayed a positive change during the implementation period with regard to awareness, knowledge, and confidence that led to a change in routine practice. Throughout the project, staff were committed to engaging with risky drinkers and appeared to have been learning-by-doing. Conclusions. The results indicated a positive attitude to alcohol prevention work but staff lack knowledge and confidence in the area. The more practical experience during the study is, the more confidence seems to have been gained. This adds new knowledge to the science of implementation studies concerning alcohol prevention measures, which have otherwise shown disappointing results, emphasizing the importance of learning in practice.