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Journal of Applied Mathematics
Volume 2014, Article ID 139030, 10 pages
http://dx.doi.org/10.1155/2014/139030
Research Article

Product Demand Forecasting and Dynamic Pricing considering Consumers’ Mental Accounting and Peak-End Reference Effects

1Business School, Central South University, Changsha 410083, China
2Business School, Hunan University, Changsha 410082, China

Received 19 May 2014; Accepted 17 July 2014; Published 2 September 2014

Academic Editor: Li Guo

Copyright © 2014 Wenjie Bi and Mengqi Liu. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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