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Journal of Applied Mathematics
Volume 2014, Article ID 949470, 14 pages
http://dx.doi.org/10.1155/2014/949470
Research Article

Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers

Department of Administration Engineering, Faculty of Science and Technology, Keio University, 3-14-1 Hiyoshi, Kohoku-ku, Yokohama 223-8522, Japan

Received 30 November 2013; Revised 10 March 2014; Accepted 18 March 2014; Published 15 May 2014

Academic Editor: Takashi Matsuhisa

Copyright © 2014 Shun Shindo and Nobuo Matsubayashi. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Shun Shindo and Nobuo Matsubayashi, “Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers,” Journal of Applied Mathematics, vol. 2014, Article ID 949470, 14 pages, 2014. https://doi.org/10.1155/2014/949470.