Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers

Table 10

Equilibrium outcome for the case where only the NB exists in the market.

𝑝𝑛	58
𝑤𝑛	12
𝑚𝑛	18
𝑞1	18
𝑞2 (=𝑞3)	18
𝜋1	164
𝜋𝑀	316