Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers

Table 8

Equilibrium outcome under AMR scenario with assortment 𝑆.

𝑝𝑛	12−2𝛽^2−3𝛽63−𝛽^2
𝑝𝑠	9−2𝛽^363−𝛽^2
𝑤𝑛	12
𝑤𝑠	𝛽3
𝑚𝑛	𝛽^2−3𝛽+363−𝛽^2
𝑚𝑠	3−2𝛽23−𝛽^2
𝑞𝑠	3−2𝛽23−𝛽^2
𝑞1	—
𝑞2 (=𝑞3)	𝛽^2−3𝛽+363−𝛽^2
𝜋1	3−2𝛽^243−𝛽^22
𝜋𝑀	16