Research Article
Recruiting and Engaging Older Men in Evidence-Based Health Promotion Programs: Perspectives on Barriers and Strategies
Table 3
Likelihood of strategies successfully increasing male participation in HARC programs.
| Strategy | Likely | Unlikely |
| Produce advertisements that show men engaging in health promotion programs. | 95.7% | 4.3% | Have pictures of single older males in program brochures, flyers, and posters (not just couples). | 91.3% | 8.7% | Get male community leaders to publicly support the program (e.g., church leaders, politicians, and community leaders as advocates). | 89.1% | 10.9% | Air public service announcements aimed at men. | 89.1% | 10.9% | Get well known public figures to endorse male participation. | 87.0% | 13.0% | Encourage women who register for classes to bring men. | 82.6% | 17.4% | Provide meaningful incentives (e.g., gift card to a store where men typically shop). | 78.3% | 21.7% | Go to barbershops. | 63.0% | 37.0% | Hire more male instructors. | 60.9% | 39.1% |
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Note. For all strategies, the sample size was .
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