Research Article
Application of Customer Segmentation for Electronic Toll Collection: A Case Study
Table 5
Segmentation rules of ETC customers.
| | Rule No. | Rule antecedent | Rule consequent |
| | R1 | IF | (F < 6) OR (M < 200) | THEN | Customer = C1 | | R2 | IF | M > 12000 | THEN | Customer = C5 | | R3 | IF | (200 ≤ M < 2516) AND (R ≥ 1946) | THEN | Customer = C2 | | R4 | IF | (6 ≤ F < 76) AND (2516 ≤ M < 3328) | THEN | Customer = C3 | | R5 | IF | (6 ≤ F < 76) AND (3328 ≤ M ≤ 12000) | THEN | Customer = C4 | | R6 | IF | (2516 ≤ M ≤ 12000) AND (F ≥ 76) | THEN | Customer = C4 | | R7 | IF | (200 ≤ M < 2516) AND (R < 1946) AND (6 ≤ F < 130) | THEN | Customer = C3 | | R8 | IF | (200 ≤ M < 2516) AND (R < 1946) AND (F ≥ 130) | THEN | Customer = C4 |
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