Research Article

Analysis of Perceived Value and Travelers’ Behavioral Intention to Adopt Ride-Hailing Services: Case of Nanjing, China

Table 2

Appendix: list of items.

ConstructItemCode

Perceived usefulness [31, 32]Ride-hailing is very useful to my daily travel in generalPU1
Ride-hailing can enhance the effectiveness of my travelPU2
Ride-hailing can improve the quality of my daily travelPU3
Ride-hailing can save my time and efforts during travelPU4
Ride-hailing can save my money during travelPU5
Perceived enjoyment [28, 32]I find using ride-hailing service can be enjoyablePE1
The actual process of using ride-hailing service is pleasantPE2
I have fun using ride-hailing servicePE3
Using ride-hailing bores mePE4
Behavioral intention [31, 32]I intend to take ride-hailing as my usual travel mode in the futureBI1
I intend to use ride-hailing more in the futureBI2
I predict I would use ride-hailing in the futureBI3
I am willing to recommend ride-hailing service to my family members/friends/colleaguesBI4
Compared with traditional taxi, I would prefer to use ride-hailing serviceBI5
Subjective norm [32]My family members/friends/colleagues think that I should use ride-hailing serviceSN1
People who are important to me think that I should use ride-hailing serviceSN2
My family members/friends/colleagues who has the experience of using ride-hailing service think that I should use ride-hailing serviceSN3
In general, my social network has supported me to use ride-hailing serviceSN4
Social image [29, 32]People in my organization who use ride-hailing service have more prestige than those who do notSI1
Using ride-hailing service will makes me special in my organizationSI2
Using ride-hailing improves my image within the organizationSI3
Perceived value [19]Compared to the fee that I need to pay, the use of ride-hailing offers value for moneyPV1
Compared to the effort to put, using ride-hailing is beneficial to mePV2
Compared to the time to spend, using ride-hailing is worthwhile to mePV3
Overall, using ride-hailing delivers me good valuePV4
Perceived policy support [57]If government encourage the development of ride-hailing industry, I would like to use ride-hailing servicePO1
If government regulates the pricing mechanism of ride-hailing industry, I would like to use ride-hailing servicePO2
If government regulates drivers’ entry condition of ride-hailing industry, I would like to use ride-hailing servicePO3
Perceived fee [28]The fee that I have to pay for the use of ride-hailing is too highPF1
The average fee level in ride-hailing market is unstablePF2
The fee that I have to pay for the use of ride-hailing is reasonablePF3
I am pleased with the fee that I have to pay for the use of ride-hailingPF4
Performance risk [28, 29, 32]Without the resources to use ride-hailing, it would not be easy for me to use ride-hailing servicePR1
Using ride-hailing service makes me feel nervousPR2
It is uncertain that ride-hailing will work satisfactorilyPR3
It is uncertain that ride-hailing will provide the level of benefits I expectPR4
It is uncertain that ride-hailing will work safely due to the reason from driver or carPR5