Research Article

Psychological Influences on Bus Travel Mode Choice: A Comparative Analysis between Two Chinese Cities

Table 1

Likert-type rating scale for variables.

FactorItemDescription

AttitudeAttitude 1Short time from departure to bus stop
Attitude 2Transfer to other bus lines or other transport modes is convenient
Attitude 3Bus service schedules are acceptable
Attitude 4Bus timetables are clear
Attitude 5Generally satisfied with the bus environment when traveling
Attitude 6Bus fare is reasonable

Subjective norm (SN)SN 1The recommendation of taking bus obtained from family and friends works on me
SN 2The recommendation of taking bus obtained from TV, Internet, newspaper, etc. works on me
SN 3Government’s priorities to bus transport will increase my willingness to use a bus

Perceived behavioral control (PBC)PBC 1High cost performance is an important factor in my choice of traveling by bus
PBC 2Bus service is good in terms of security
PBC 3I prefer to choose the bus if I am participating in activities with friends
PBC 4Travel purpose affects me a lot on choosing to use the bus

IntentionIntention 1I will choose to travel by bus often in the coming year
Intention 2Next year, I am planning to encourage others to choose the bus service
Intention 3Next year, I will be willing to get a bus card, and I will consider traveling by bus a priority

BehaviorBehavior 1The consistency with the following description: I have been using the bus as a primary travel mode for commuting in the past year.
Behavior 2The consistency with the following description: I have been using the bus as a primary travel mode for entertainment in the past year.
Behavior 3The consistency with the following description: I have been using the bus as a primary travel mode on business purpose in the past year.