Travel Choice Behavior Model Based on Mental Accounting of Travel Time and Cost

Table 1

Travel choice results under deterministic conditions.

Scenario	Alternative		Alternative
	,	No. of choices/proportion	,	No. of choices/proportion
1	+10；+40	148/46.3%	+20；+30	172/53.7%
2-1	−20；+30	127/39.7%	−10；+20	193/60.3%
2-2	−50；+15	173/55.3%	−40；+5	140/44.7%
2-3	−900；+150	139/45.0%	−850；+100	170/55.0%
3-1	+40；−15	128/41.7%	+15；−5	179/58.3%
3-2	+40；−20	180/58.3%	+15；−10	129/41.7%
3-3	+900；−700	190/61.9%	+650；−600	117/38.1%
4	−25；−30	71/22.7%	−5；−45	242/77.3%

and represent travel time and cost, respectively, and the corresponding units are minutes and yuan. The symbol “+” indicates that the travel time/cost of the alternative is gain relative to the reference point (i.e., the travel time/cost decreases), while the symbol “−” indicates that the travel time/cost of the alternative is loss relative to the reference point (i.e., the travel time/cost increases).