Research Article
Travel Choice Behavior Model Based on Mental Accounting of Travel Time and Cost
Table 1
Travel choice results under deterministic conditions.
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and represent travel time and cost, respectively, and the corresponding units are minutes and yuan. The symbol “+” indicates that the travel time/cost of the alternative is gain relative to the reference point (i.e., the travel time/cost decreases), while the symbol “−” indicates that the travel time/cost of the alternative is loss relative to the reference point (i.e., the travel time/cost increases). |