RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 16

% daily transfer distribution among target segments (K = 3) in 2018.

Day	1-potential	2-vulnerable	3-loyal	Total transfers
Sunday	1.65	5.37	4.7	11.72
Monday	1.39	6.95	3.93	12.27
Tuesday	1.38	7.98	5.77	15.13
Wednesday	1.36	7.85	6.07	15.28
Thursday	1.39	8.02	6.03	15.44
Friday	1.41	8.01	5.65	15.07
Saturday	1.78	7.04	6.27	15.09
Total transfers	10.36	51.22	38.42	100