Research Article
RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study
Table 17
% daily transfer distribution among target segments (Kā=ā3) in 2019.
| Day | 1-potential | 2-vulnerable | 3-loyal | Total |
| Sunday | 4.73 | 1.48 | 5.05 | 11.26 | Monday | 5.04 | 1.18 | 5.35 | 11.57 | Tuesday | 6.89 | 1.32 | 7.33 | 15.54 | Wednesday | 7.36 | 1.39 | 7.19 | 15.94 | Thursday | 6.79 | 1.34 | 6.89 | 15.02 | Friday | 6.85 | 1.43 | 7 | 15.28 | Saturday | 7.84 | 1.72 | 5.83 | 15.39 | Total transfers | 45.51 | 9.85 | 44.64 | 100 |
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