RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 17

% daily transfer distribution among target segments (K = 3) in 2019.

Day	1-potential	2-vulnerable	3-loyal	Total
Sunday	4.73	1.48	5.05	11.26
Monday	5.04	1.18	5.35	11.57
Tuesday	6.89	1.32	7.33	15.54
Wednesday	7.36	1.39	7.19	15.94
Thursday	6.79	1.34	6.89	15.02
Friday	6.85	1.43	7	15.28
Saturday	7.84	1.72	5.83	15.39
Total transfers	45.51	9.85	44.64	100