Research Article
RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study
Table 19
% annual YouBike revenue generated among different customer groups in 2018 and 2019.
| Fare charge (NTD) | 2018 contribution | 2019 contribution | 1-potential | 2-vulnerable | 3-loyal | 1-potential | 2-vulnerable | 3-loyal |
| 0∼10 | 6.15 | 36.75 | 25.96 | 35.39 | 6.15 | 34.71 | 11∼20 | 2.7 | 5.5 | 4.42 | 5.18 | 2.57 | 4.1 | 21∼30 | 1.92 | 3.76 | 3.07 | 3.56 | 1.74 | 2.73 | 31∼50 | 1.35 | 2.62 | 2.17 | 1.49 | 0.93 | 1.13 | 51∼70 | 0.3 | 0.8 | 0.64 | 0 | 0 | 0 | 71∼1670 | 0.27 | 0.91 | 0.71 | 0.1 | 0.05 | 0.15 | Total | 12.69 | 50.34 | 36.97 | 45.73 | 11.45 | 42.82 |
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