RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 19

% annual YouBike revenue generated among different customer groups in 2018 and 2019.

Fare charge (NTD)	2018 contribution			2019 contribution
	1-potential	2-vulnerable	3-loyal	1-potential	2-vulnerable	3-loyal
0∼10	6.15	36.75	25.96	35.39	6.15	34.71
11∼20	2.7	5.5	4.42	5.18	2.57	4.1
21∼30	1.92	3.76	3.07	3.56	1.74	2.73
31∼50	1.35	2.62	2.17	1.49	0.93	1.13
51∼70	0.3	0.8	0.64	0	0	0
71∼1670	0.27	0.91	0.71	0.1	0.05	0.15
Total	12.69	50.34	36.97	45.73	11.45	42.82