RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 4

Examples of values of the RFM model via data transformation in the study.

Easy card ID	Recency	Frequency	Monetary
	1	14	12,467
	3	10	7,392
	2	25	7,047
	1	4	5,838
	109	8	5,803
	4	3	5,744
	4	3	5,581
	2	13	5,477
	53	20	5,179
	3	7	5,168