RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 7

Clustering results by K-means for 2019.

Cluster (K)	(days)	(counts)	(NTD)	No. of travellers (people)
(1) Potential	21.89	2.80	56.22	1,05,240
(2) Vulnerable	122.85	1.56	33.34	2,58,535
(3) Loyal	32.81	24.93	539.59	62,942
Average	59.18	9.76	209.72	Total 426,717