Research Article
RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study
Table 8
Profiles of transit travellers in 2018 and 2019.
| Cluster (K) | RFM scores | 2018 (%) | 2019 (%) |
| (1) Potential | R | 22.05 | 24.66 | F | M |
| (2) Vulnerable | R | 62.35 | 60.59 | F | M |
| (3) Loyal | R | 15.60 | 14.75 | F | M |
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