RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study

Table 8

Profiles of transit travellers in 2018 and 2019.

Cluster (K)	RFM scores	2018 (%)	2019 (%)
(1) Potential	R	22.05	24.66
	F
	M
(2) Vulnerable	R	62.35	60.59
	F
	M
(3) Loyal	R	15.60	14.75
	F
	M