Research Article
Taiwan Passengers’ Willingness to Pay for Air Sleeper Seats
Table 7
Estimation table of the sleeper seat WTP model.
| | Variable | Single Variable | Multiple Variable |
| | Constant | 1.92 (12.96) | −0.27 (−0.85) | | Price scenario bid | −0.01 (−13.01) | −0.02 (−1.79)∗ | | Willingness to purchase sleeper seat service with children in accompaniment | — | 0.62 (2.11) | | Annual household income of NTD 500,000–1,000,000 | — | −0.50 (−2.18) | | Have heard of the sleeper seat service but have not used it | — | −0.68 (−2.64) | | Married but without children | — | −0.78 (−2.22)∗∗ | | More than two flights per year and more than NTD 80,000 average monthly income | | 1.92 (4.40) | | Spike (t-value) | 0.13 (7.76) | 0.15 (4.58) | | Log-likelihood | 422.43 | 365.13 | | Wald statistic (p value) | 503.07 (0.00) | 365.98 (0.00) | | Average WTP | NTD 15,307 | NTD 11,194 | | Total samples | 446 | 446 |
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Note: t-values are given in parentheses. 10% significance level; 5% significance level; 1% significance level. |
