A Choice Behavior Model of Bike-Sharing Based on User Perception, Psychological Expectations, and Loyalty

Table 1

Demographic characteristics.

Characteristics	Number	%	Characteristics	Number	%
Gender			Average travel time
Male	312	55	<5 min	115	20
Female	257	45	5–15 min	268	47
Age (in years)			15–30 min	160	28
<18	57	10	30–45 min	20	4
18–25	210	37	>45 min	6	1
25–35	141	25	Use frequency per week
35–50	125	22	<1 time	161	28
>50	36	6	1–2 times	226	40
Education level			3–5 times	154	27
Junior high school and below	17	3	6–10 times	24	4
Senior high school	131	23	>10 times	4	1
Undergraduate degree	318	56	Average travel distance
Master’s degree or above	103	18	<1 km	137	24
Occupation			1–2 km	239	42
Civil servant/institution staff	17	3	2–3 km	90	16
Student	165	29	3–5 km	80	14
Company staff	211	37	>5 km	23	4
Self-employed entrepreneur	103	18	Bike-sharing type
Boss or executive	73	13	OFO	125	22
Income per mouth (RMB)			Mobike	193	34
<3000	160	28	Hellobike	148	26
3000–6000	143	25	Greenbike	103	18
6000–10000	147	26
10000–20000	90	16
>20000	29	5