Research Article
A Choice Behavior Model of Bike-Sharing Based on User Perception, Psychological Expectations, and Loyalty
Table 1
Demographic characteristics.
| Characteristics | Number | % | Characteristics | Number | % |
| Gender | | | Average travel time | | | Male | 312 | 55 | <5 min | 115 | 20 | Female | 257 | 45 | 5–15 min | 268 | 47 | Age (in years) | | | 15–30 min | 160 | 28 | <18 | 57 | 10 | 30–45 min | 20 | 4 | 18–25 | 210 | 37 | >45 min | 6 | 1 | 25–35 | 141 | 25 | Use frequency per week | | | 35–50 | 125 | 22 | <1 time | 161 | 28 | >50 | 36 | 6 | 1–2 times | 226 | 40 | Education level | | | 3–5 times | 154 | 27 | Junior high school and below | 17 | 3 | 6–10 times | 24 | 4 | Senior high school | 131 | 23 | >10 times | 4 | 1 | Undergraduate degree | 318 | 56 | Average travel distance | | | Master’s degree or above | 103 | 18 | <1 km | 137 | 24 | Occupation | | | 1–2 km | 239 | 42 | Civil servant/institution staff | 17 | 3 | 2–3 km | 90 | 16 | Student | 165 | 29 | 3–5 km | 80 | 14 | Company staff | 211 | 37 | >5 km | 23 | 4 | Self-employed entrepreneur | 103 | 18 | Bike-sharing type | | | Boss or executive | 73 | 13 | OFO | 125 | 22 | Income per mouth (RMB) | | | Mobike | 193 | 34 | <3000 | 160 | 28 | Hellobike | 148 | 26 | 3000–6000 | 143 | 25 | Greenbike | 103 | 18 | 6000–10000 | 147 | 26 | | | | 10000–20000 | 90 | 16 | | | | >20000 | 29 | 5 | | | |
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