Industry 4.0 Disruption and Its Neologisms in Major Industrial Sectors: A State of the Art

Table 10

The generations of logistics, supply chain, marketing, and customer.

Generation	Logistics	Supply chain	Marketing	Customer
Level 1	Logistics 1.0; Mechanization of transport	There is no concept in this level	Marketing 1.0; Product-centric approach; User needs	Customer 1.0; Passive consumer; A recipient of advertising messages
Level 2	Logistics 2.0; Automation of handling system	Supply chain 2.0; Mainly paper-based	Marketing 2.0; Customer-centric approach; User wants	Customer 2.0; Active consumer; Expressing own opinion
Level 3	Logistics 3.0; System of logistic management	Supply chain 3.0; Integration between two channels; Basic digital components in place	Marketing 3.0; Human-centric approach; User anxieties, desires, creativity, values	Customer 3.0; Cocreating consumer; Cooperating cocreator
Level 4	Logistics 4.0; Intelligent transportation system; Real-time location and tracking system	Supply chain 4.0; Total network integration; Leveraging all data available	Marketing 4.0; Content-centric approach: brand integrity, identity, image, and interaction; User participates and validates	Customer 4.0; Involved advocate; A prosumer promoting the brand