Journal of Engineering / 2020 / Article / Tab 10

Review Article

Industry 4.0 Disruption and Its Neologisms in Major Industrial Sectors: A State of the Art

Table 10

The generations of logistics, supply chain, marketing, and customer.

GenerationLogisticsSupply chainMarketingCustomer

Level 1Logistics 1.0
Mechanization of transport
There is no concept in this levelMarketing 1.0
Product-centric approach
User needs
Customer 1.0
Passive consumer
A recipient of advertising messages

Level 2Logistics 2.0
Automation of handling system
Supply chain 2.0
Mainly paper-based
Marketing 2.0
Customer-centric approach
User wants
Customer 2.0
Active consumer
Expressing own opinion

Level 3Logistics 3.0
System of logistic management
Supply chain 3.0
Integration between two channels
Basic digital components in place
Marketing 3.0
Human-centric approach
User anxieties, desires, creativity, values
Customer 3.0
Cocreating consumer
Cooperating cocreator

Level 4Logistics 4.0
Intelligent transportation system
Real-time location and tracking system
Supply chain 4.0
Total network integration
Leveraging all data available
Marketing 4.0
Content-centric approach: brand integrity, identity, image, and interaction
User participates and validates
Customer 4.0
Involved advocate
A prosumer promoting the brand

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