Trends in Roll-Your-Own Smoking: Findings from the ITC Four-Country Survey (2002–2008)

Table 3

Self-reported reasons for smoking RYO (all RYO users; Wave 7 in 2008, weighted data, multiple responses allowed).

Reason given	Percentage of respondents
	Canada	US	UK	Australia
Cheaper than FM	93.2	94.3	95.4	85.4
Reduce amount smoked*	46.6	52.4	49.6	53.1
Taste	41.2	42.0	62.7	63.3
Healthier	24.5	28.3	26.9	39.6

*More specifically “because they help you reduce the amount smoked.”