Research Article
Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers
Table 2
Multivariate logistic regression analyses predicting small cigar susceptibility.
| Predictor | OR (95% CI) for intention to smoke celebrity endorsed small cigar | P | OR (95% CI) for intention to smoke other small cigars | P |
| Current cigarette use | — | | 2.55 (0.94, 6.89) | | Current cigar use | 5.08 (1.23, 21.08) |
*
| 4.22 (1.05, 16.93) |
*
| Current small cigar use | 3.30 (1.24, 8.74) |
*
| 17.55 (3.87, 79.69) |
***
| Exposure to celebrity-endorsed small cigar advertisements | 3.64 (1.06, 12.54) |
*
| 1.99 (0.81, 4.95) | |
|
|
P < .05, P < .01, P <.001.
|