Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?

Table 2

Frequency of Champaign-Urbana food stores (𝑁=24) with item (𝑁=114) claims.

Item	Sample stores (%) (𝑁=24)	WIC and non-WIC store claim frequency (𝑁=24)			Grocery and convenience store claim frequency (𝑁=24)
		WIC (%); (𝑛=11)	Non-WIC (%); (𝑛=13)	𝑃 value^a	Grocery (%); (𝑛=12)	Convenience (%); (𝑛=12)	𝑃 value^a
Fruits and vegetables	33.33	63.63	7.69	.006	58.33	8.33	.02
Dairy	75.00	81.82	69.23	.04	66.66	83.33	.002
Bread and pastries	75.00	90.91	61.53	.005	50.00	100.00	<.001
Candy	79.16	90.91	69.23	.64	58.33	100.00	.07
Cereal	70.83	81.82	61.53	.003	50.00	91.66	<.001
Cookies and crackers	75.00	90.91	61.53	.14	50.00	100.00	<.001
Juice	62.50	100.00	30.83	<.001	58.33	66.66	.03
Other snacks	41.66	81.82	7.69	<.001	50.00	33.33	.19
Peanut butter and jelly	45.83	81.82	15.38	.002	50.00	41.66	.01
Prepared foods	66.66	90.91	46.16	.002	50.00	83.33	.01
Salty snacks	83.33	90.91	76.92	.54	66.66	100.00	.03
Soda	83.33	100.00	69.23	.06	66.66	91.66	.02
Total	65.97	87.12	48.11		56.24	75.00

WIC: Supplemental Nutrition Program for Women, Infants, and Children.
^aFisher exact test.