Research Article
Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?
Table 4
Marketing-to-availability ratio of movie, TV, cartoon, and toy giveaways on food items.
| | Food items | Movie (%) | TV (%) | Cartoon (%) | Toy giveaways (%) | Total (%) |
| | Fruits and vegetables | 7.13 | 0.00 | 35.71 | 0.00 | 10.71 | | Dairy | 16.67 | 22.23 | 83.33 | 33.33 | 38.89 | | Bread and pastries | 11.11 | 0.00 | 94.44 | 11.11 | 29.17 | | Candy | 5.25 | 5.25 | 100.00 | 36.83 | 36.83 |
| | Cereal | 11.76 | 52.94 | 94.11 | 52.94 | 52.94 | | Cookies and crackers | 0.00 | 0.00 | 94.44 | 16.67 | 27.78 | | Juice | 0.00 | 0.00 | 46.66 | 6.66 | 13.33 | | Other snacks | 0.00 | 30.00 | 69.98 | 69.98 | 42.49 |
| | Peanut butter and jelly | 0.00 | 0.00 | 49.99 | 0.00 | 12.50 | | Prepared foods | 25.00 | 25.00 | 56.25 | 50.00 | 39.06 | | Salty snacks | 0.00 | 0.00 | 90.00 | 4.99 | 23.75 | | Soda | 4.99 | 25.00 | 15.00 | 25.00 | 17.50 |
| | Total | 6.83 | 13.37 | 69.16 | 25.63 | |
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