Research Article

Opportunities for Promoting Physical Activity in Rural Communities by Understanding the Interests and Values of Community Members

Table 2

Life pursuits/values enjoyed by those who walk but do not meet physical activity recommendations ().

ā€‰Level of enjoyment/importance
ā€‰Enjoyable/important (%)Neutral (%)Unenjoyable/unimportant (%)Unknown (%)

Relationships with family/relatives146 (95)3 (2)4 (3)0
Own health144 (94)7 (5)2 (1)0
Relationships with friends139 (91)10 (7)3 (2)1 (1)
Physical activity120 (78)22 (14)11 (7)0
Being outdoors and in nature119 (78)26 (17)7 (5)1 (1)
Living a long life114 (75)22 (14)15 (10)2 (1)
Social life/leisure activities105 (69)32 (21)15 (10)1 (1)
Being engaged in my community104 (68)28 (18)17 (11)4 (3)
Volunteering95 (62)29 (19)26 (17)3 (2)
Physical attractiveness73 (48)51 (33)29 (19)0